{"id":21294,"date":"2024-06-19T23:19:08","date_gmt":"2024-06-19T16:19:08","guid":{"rendered":"https:\/\/shopbiz.vn\/kinh-nghiem-kinh-doanh\/huong-dan-xem-bao-cao-quang-cao-facebook-messenger-tren-harasocial.html"},"modified":"2024-06-19T23:19:08","modified_gmt":"2024-06-19T16:19:08","slug":"huong-dan-xem-bao-cao-quang-cao-facebook-messenger-tren-harasocial","status":"publish","type":"post","link":"https:\/\/elysostore.com\/vi\/huong-dan-xem-bao-cao-quang-cao-facebook-messenger-tren-harasocial\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn xem B\u00e1o C\u00e1o Qu\u1ea3ng c\u00e1o Facebook Messenger tr\u00ean HaraSocial"},"content":{"rendered":"\n
\n
\n

Facebook \u0111ang l\u00e0 trang m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t th\u1ebf gi\u1edbi. Ch\u00ednh v\u00ec l\u00fd do n\u00e0y, Facebook c\u0169ng tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn h\u01a1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua qu\u1ea3ng c\u00e1o Facebook Messenger. \u0110\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc h\u1ebft doanh nghi\u1ec7p c\u1ea7n n\u1eafm ch\u1eafc hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 nh\u1eefng ch\u1ec9 ti\u00eau \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o Facebook Messenger<\/strong> m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng? C\u00f9ng t\u00ecm hi\u1ec3u th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n

Xem th\u00eam v\u1ec1 Qu\u1ea3ng c\u00e1o Facebook Messenger t\u1ea1i \u0111\u00e2y.<\/b><\/p>\n

1. L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o Facebook Messenger<\/b><\/h2>\n

\u0110em l\u1ea1i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i cao v\u00e0 chi ph\u00ed m\u00e0 doanh nghi\u1ec7p b\u1ecf ra th\u1ea5p h\u01a1n h\u00ecnh th\u1ee9c c\u0169<\/b><\/h3>\n

<\/b><\/p>\n

Click-to-messenger, m\u1ed9t d\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o Facebook Messenger<\/em><\/p>\n

Nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u0169 khi\u1ebfn cho h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ecb gi\u00e1n \u0111o\u1ea1n. Khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ebfn 1 qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c d\u1eabn t\u1edbi trang web \u0111\u1ec3 mua h\u00e0ng, truy c\u1eadp v\u00e0o trang c\u00e1 nh\u00e2n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 nghe t\u01b0 v\u1ea5n, v\u00e0 \u0111\u01b0\u1ee3c marketing th\u00f4ng qua email. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m s\u1ef1 ti\u1ec7n l\u1ee3i trong kh\u00e2u mua s\u1eafm, khi\u1ebfn cho nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y e d\u00e8, \u0111\u1ed3ng th\u1eddi doanh nghi\u1ec7p chi tr\u1ea3 nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/p>\n

Khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Facebook Messenger, h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 h\u1eadu mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd di\u1ec5n ra tr\u00ean 1 k\u00eanh duy nh\u1ea5t, m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 h\u1ecd d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd nh\u1edd tracking t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3.<\/p>\n

Ti\u1ebfp c\u1eadn \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

Khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Facebook Messenger, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 nh\u1eafm t\u1edbi theo v\u1ecb tr\u00ed, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi v\u00e0 quan h\u1ec7 k\u1ebft n\u1ed1i. T\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n mua s\u1ea3n ph\u1ea9m. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c t\u01b0 v\u1ea5n c\u0169ng s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, t\u01b0 v\u1ea5n vi\u00ean c\u0169ng d\u1ec5 d\u00e0ng cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c th\u00f4ng tin h\u1ecd c\u1ea7n.<\/p>\n

2. Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Facebook Messenger?<\/b><\/h2>\n

Qu\u1ea3ng c\u00e1o Facebook Messenger th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. \u0110i\u1ec3m \u201c\u0111\u1eaft gi\u00e1\u201d c\u1ee7a qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0 tin nh\u1eafn n\u1ed9i dung. Th\u00f4ng th\u01b0\u1eddng, khi \u0111\u1ecdc c\u00e1c th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u01b0\u1eddi \u0111\u1ecdc c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 khuy\u1ebfn m\u00e3i, v\u00e0 s\u1ebd l\u01b0\u1edbt qua b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Khi \u0111\u00f3, n\u00fat CTA (Call to Action: K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) s\u1ebd k\u00edch th\u00edch kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. H\u1ecd v\u1eeba th\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin khuy\u1ebfn m\u00e3i, nh\u00ecn xu\u1ed1ng th\u1ea5y ngay n\u00fat \u201c\u0110\u0103ng k\u00fd\u201d.<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c y\u00eau c\u1ea7u s\u1ef1 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m, t\u1ea3i \u1ee9ng d\u1ee5ng ho\u1eb7c tr\u00f2 ch\u01a1i,\u2026 <\/p>\n

3. Theo d\u00f5i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook Messenger tr\u00ean HaraSocial<\/b><\/h2>\n

\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n, b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a HaraSocial s\u1ebd gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 v\u1ec1 doanh thu, chi ph\u00ed, l\u1ee3i nhu\u1eadn,… \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o, marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

B\u01b0\u1edbc 1: Truy c\u1eadp v\u00e0o trang B\u00e1o c\u00e1o Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

<\/b><\/p>\n

Trang b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a HaraSocial<\/em><\/p>\n

B\u01b0\u1edbc 2: K\u1ebft n\u1ed1i v\u1edbi t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook<\/b><\/h3>\n

<\/b><\/p>\n

B\u1ea1n c\u1ea7n \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook \u0111\u1ec3 xem \u0111\u01b0\u1ee3c th\u00f4ng tin qu\u1ea3ng c\u00e1o<\/em><\/p>\n

B\u01b0\u1edbc 3: L\u1ecdc b\u00e1o c\u00e1o<\/b><\/h3>\n

Hi\u1ec7n t\u1ea1i Facebook ch\u1ec9 h\u1ed7 tr\u1ee3 cho ph\u00e9p \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o Tin nh\u1eafn Messenger (Click to Messenger) v\u00e0 Sponsored Messenger. T\u1ea1i \u0111\u00e2y b\u1ea1n c\u00f3 l\u1ecdc xem b\u00e1o c\u00e1o c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c trang ho\u1eb7c 1 trang chi ti\u1ebft, trong 1 kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

<\/b><\/p>\n

L\u1ecdc b\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o tr\u00ean Harasocial<\/p>\n

B\u01b0\u1edbc 4: Xem b\u00e1o c\u00e1o<\/b><\/h3>\n

Nh\u1eb1m cung c\u1ea5p cho Nh\u00e0 b\u00e1n h\u00e0ng c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1ch quan nh\u1ea5t, B\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a HaraSocial \u0111\u1ed3ng b\u1ed9 t\u1ea5t c\u1ea3 th\u00f4ng tin qu\u1ea3ng c\u00e1o t\u1eeb Ad Manager c\u1ee7a Meta. <\/p>\n

B\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb 3 m\u1ee5c bao g\u1ed3m Chi\u1ebfn d\u1ecbch, Nh\u00f3m qu\u1ea3ng c\u00e1o, Qu\u1ea3ng c\u00e1o. Trong m\u1ed7i m\u1ee5c c\u00f3 c\u00e1c c\u1ed9t d\u1eef li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb Ad Manager nh\u01b0 ID c\u1ee7a chi\u1ebfn d\u1ecbch \/ qu\u1ea3ng c\u00e1o \/ nh\u00f3m qu\u1ea3ng c\u00e1o, Tr\u1ea1ng th\u00e1i chi\u1ebfn d\u1ecbch, Chi ph\u00ed qu\u1ea3ng c\u00e1o, ROAS, L\u01b0\u1ee3t mua h\u00e0ng,… Ngo\u00e0i ra, HaraSocial c\u00f2n th\u1ed1ng k\u00ea th\u00eam c\u00e1c d\u1eef li\u1ec7u gi\u00fap ch\u1ee7 shop c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh, bao g\u1ed3m:<\/p>\n

    \n
  • Doanh thu t\u1ea1m t\u00ednh t\u1eeb qu\u1ea3ng c\u00e1o: <\/strong>T\u1ed5ng s\u1ed1 ti\u1ec1n \u0111\u01a1n h\u00e0ng t\u1ea1m t\u00ednh (bao g\u1ed3m t\u1ea5t c\u1ea3 tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng) \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o. <\/li>\n
  • S\u1ed1 h\u1ed9i tho\u1ea1i t\u1eeb qu\u1ea3ng c\u00e1o: <\/strong>T\u1ed5ng s\u1ed1 h\u1ed9i tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o c\u00f3 n\u00fat Nh\u1eafn tin. <\/li>\n
  • S\u1ed1 \u0111\u01a1n t\u1eeb qu\u1ea3ng c\u00e1o: <\/strong>T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o, kh\u00f4ng ph\u00e2n bi\u1ec7t tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng. <\/li>\n
  • Chi ph\u00ed tr\u00ean m\u1ed9t \u0111\u01a1n h\u00e0ng:<\/strong> T\u1ed5ng s\u1ed1 ti\u1ec1n chi ti\u00eau cho qu\u1ea3ng c\u00e1o \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng. <\/li>\n<\/ul>\n

    <\/b><\/p>\n

    Chi\u1ebfn d\u1ecbch: Hi\u1ec3n th\u1ecb t\u00ean t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch kh\u00f4ng ph\u00e2n bi\u1ec7t theo trang<\/em><\/p>\n

    <\/b><\/p>\n

    Qu\u1ea3ng c\u00e1o: T\u00ean hi\u1ec3n th\u1ecb s\u1ebd l\u1ea5y 50 k\u00fd t\u1ef1 \u0111\u1ea7u ti\u00ean + […] c\u1ee7a b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 t\u1eeb Facebook<\/em><\/p>\n

    <\/b><\/p>\n

    Nh\u00f3m qu\u1ea3ng c\u00e1o: T\u00ean hi\u1ec3n th\u1ecb nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 t\u1eeb Facebook<\/em><\/p>\n

    4. K\u1ebft lu\u1eadn<\/b><\/h2>\n

    C\u00f3 th\u1ec3 n\u00f3i, qu\u1ea3ng c\u00e1o Facebook Messenger <\/strong>mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ebfn v\u1edbi c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng Online. Hy v\u1ecdng r\u1eb1ng, sau b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 c\u00f3 th\u00eam nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y, c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ec3 xem c\u00e1c d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o tr\u00ean Harasocial<\/strong> nh\u1eb1m t\u1ed1i \u01b0u doanh thu v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/div>\n