{"id":21341,"date":"2024-06-19T23:45:59","date_gmt":"2024-06-19T16:45:59","guid":{"rendered":"https:\/\/shopbiz.vn\/kinh-nghiem-kinh-doanh\/top-5-cach-giup-tang-ty-le-chuyen-doi-khach-hang-tu-quang-cao.html"},"modified":"2024-06-19T23:45:59","modified_gmt":"2024-06-19T16:45:59","slug":"top-5-cach-giup-tang-ty-le-chuyen-doi-khach-hang-tu-quang-cao","status":"publish","type":"post","link":"https:\/\/elysostore.com\/vi\/top-5-cach-giup-tang-ty-le-chuyen-doi-khach-hang-tu-quang-cao\/","title":{"rendered":"Top 5 c\u00e1ch gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n<div class=\"article-content--expandable expandable__main article-table-contents article-images-zoom\">\n<div class=\"expandable__inner\" id=\"article-expandable\">\n<p>Kinh doanh online c\u00e0ng ph\u00e1t tri\u1ec3n, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb c\u00e0ng ph\u00e1t tri\u1ec3n theo nh\u1eb1m thu h\u00fat v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1eadm s\u00e2u v\u1ec1 doanh nghi\u1ec7p trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 <strong>t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/strong>. V\u1eady T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb qu\u1ea3ng c\u00e1o? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n<h2><b>1. T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/b><\/h2>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p\" src=\"https:\/\/file.hstatic.net\/1000192210\/file\/woman-checking-out-free-design-resources-website_084d3100d21e40e791ea73c81dfdb251_grande.jpg\"><\/p>\n<p style=\"text-align: center\"><em>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p<\/em><\/p>\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, hay Conversion Rate (CR), l\u00e0 s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh tr\u00ean m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m.<\/p>\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang web, b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng d\u01b0\u1edbi d\u1ea1ng c\u1ee7a nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau nh\u01b0 Google t\u00ecm ki\u1ebfm, hi\u1ec3n th\u1ecb, mua s\u1eafm, \u0111\u0103ng k\u00fd tr\u00ean trang, t\u1ea3i xu\u1ed1ng m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3,&#8230; Nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n, d\u00f9 cho b\u1ea1n c\u00f3 l\u1ef1a ch\u1ecdn h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i n\u00e0o cho c\u1eeda h\u00e0ng online c\u1ee7a m\u00ecnh th\u00ec m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u0169ng l\u00e0 bi\u1ebfn \u0111\u1ed5i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mua s\u1ea3n ph\u1ea9m &amp; d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2><b>2. C\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/h2>\n<p>CR (T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) = (T\u1ed5ng s\u1ed1 m\u1ee5c ti\u00eau \u0111\u1eb7t \u0111\u01b0\u1ee3c\/ T\u1ed5ng s\u1ed1 truy c\u1eadp v\u00e0o website) x 100%<\/p>\n<p><em>V\u00ed d\u1ee5: M\u1ed9t website chuy\u00ean b\u00e1n qu\u1ea7n \u00e1o, trong \u0111\u1ee3t <\/em>khuy\u1ebfn m\u00e3i<em> v\u1eeba r\u1ed3i th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c c\u00f3 1000 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng truy c\u1eadp, trong \u0111\u00f3 c\u00f3 480 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd mua h\u00e0ng. V\u1eady ch\u00fang ta c\u00f3 th\u1ec3 t\u00ednh \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0:<\/em><\/p>\n<p style=\"text-align: center\"><em>CR = 480\/1000*100% = 48%<\/em><\/p>\n<p>\u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 h\u1eefu \u00edch gi\u00fap nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 SEO \u0111o \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 h\u1ecd c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<h2><b>3. T\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/h2>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"N\u1ed9i dung r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 s\u1ebd khi\u1ebfn cho b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u201cch\u1ea1m\u201d t\u1edbi kh\u00e1ch h\u00e0ng\" src=\"https:\/\/file.hstatic.net\/1000192210\/file\/-young-smiling-asian-woman-working-laptop-while-home-office-work-space_4c2e0e34513f48c194ecf38b24794df6_grande.jpg\"><br \/><em>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb n\u1eafm \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o<\/em><\/p>\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong kinh doanh. N\u00f3 gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c so s\u00e1nh v\u00e0 \u0111\u1ed1i chi\u1ebfu hi\u1ec7u su\u1ea5t c\u1ee7a nhi\u1ec1u qu\u1ea3ng c\u00e1o c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n<p>Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p h\u1ecd \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u1ec1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng th\u1ecb hi\u1ebfu, nhu c\u1ea7u kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n th\u00eam c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o trong t\u01b0\u01a1ng lai. <\/p>\n<h2><b>4. C\u00e1ch t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb qu\u1ea3ng c\u00e1o<\/b><\/h2>\n<h3><b>4.1. H\u00ecnh \u1ea3nh b\u1eaft m\u1eaft<\/b><\/h3>\n<p>Gi\u1eefa h\u00e0ng ng\u00e0n h\u00ecnh \u1ea3nh tr\u00ean newsfeed, ch\u1ec9 m\u1ea5t kho\u1ea3ng 2,6 gi\u00e2y \u0111\u1ec3 m\u1ed9t b\u00e0i \u0111\u0103ng th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c \u00e1nh nh\u00ecn c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook. Ch\u00ednh v\u00ec v\u1eady, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 \u0111\u00fang tr\u1ecdng t\u00e2m. <\/p>\n<ul>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh t\u1ed1t: <\/strong>Khi \u0111\u0103ng m\u1ed9t h\u00ecnh \u1ea3nh l\u00ean Facebook, b\u1ea1n c\u1ea7n l\u01b0u \u00fd v\u1ec1 \u0111\u1ed9 ph\u00e2n gi\u1ea3i, gi\u00fap cho h\u00ecnh \u1ea3nh kh\u00f4ng b\u1ecb v\u1ee1, nh\u00f2e. M\u1ed9t h\u00ecnh \u1ea3nh c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t s\u1ebd khi\u1ebfn cho doanh nghi\u1ec7p m\u1ea5t \u0111i s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao.<\/li>\n<li><strong>Duy tr\u00ec b\u1ed9 nh\u1eadn di\u1ec7n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n: <\/strong>B\u1ed9 nh\u1eadn di\u1ec7n \u1edf \u0111\u00e2y bao g\u1ed3m logo, m\u00e0u th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf \u0111\u1eb7c tr\u01b0ng,&#8230; Khi \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh, b\u1ea1n c\u1ea7n duy tr\u00ec s\u1ef1 \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p ngay trong ph\u1ea7n h\u00ecnh \u1ea3nh \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u00ecn v\u00e0o s\u1ebd nh\u1eadn ra ngay b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1ea5t k\u1ef3 ai kh\u00e1c. T\u1eeb \u0111\u00f3 h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n s\u1ebd d\u1ea7n \u201cin s\u00e2u\u201d v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, v\u00e0 khi l\u1ef1a ch\u1ecdn mua s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb ngay \u0111\u1ebfn b\u1ea1n.<\/li>\n<li><strong>B\u1ed1 c\u1ee5c h\u00ecnh \u1ea3nh h\u00e0i h\u00f2a: <\/strong>M\u1ed9t h\u00ecnh \u1ea3nh c\u00f3 b\u1ed1 c\u1ee5c h\u00e0i h\u00f2a s\u1ebd c\u00f3 s\u1ef1 c\u00e2n \u0111\u1ed1i gi\u1eefa ph\u1ea7n text v\u00e0 visual s\u1ea3n ph\u1ea9m. Theo Facebook, ph\u1ea7n text chi\u1ebfm h\u01a1n 20% t\u1ed5ng th\u1ec3 h\u00ecnh \u1ea3nh s\u1ebd l\u00e0m gi\u1ea3m \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a b\u00e0i. M\u1ee9c t\u1ed1i gi\u1ea3n c\u00e2u ch\u1eef \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. \u0110\u1eebng v\u00ec qu\u00e1 tham lam m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m trong h\u00ecnh m\u00e0 l\u00e0m gi\u1ea3m \u0111\u1ed9 ph\u00e2n ph\u1ed1i c\u1ee7a b\u00e0i vi\u1ebft t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u00e9.<\/li>\n<\/ul>\n<h3><b>4.2. N\u1ed9i dung r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3<\/b><\/h3>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"N\u1ed9i dung r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 s\u1ebd khi\u1ebfn cho b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u201cch\u1ea1m\u201d t\u1edbi kh\u00e1ch h\u00e0ng\" src=\"https:\/\/file.hstatic.net\/1000192210\/file\/media-marketing-internet-digital-global_946e0b4a200241f489b94d620f4ab33a_grande.jpg\"><br \/><em>N\u1ed9i dung r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 s\u1ebd khi\u1ebfn cho b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u201cch\u1ea1m\u201d t\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/p>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o d\u00f9 c\u00f3 \u0111\u1ea7u t\u01b0 v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh \u0111\u1ebfn nh\u01b0 n\u00e0o nh\u01b0ng kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ed9i dung content th\u00ec c\u0169ng s\u1ebd kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao.<\/p>\n<p>Kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 b\u1ecb thu h\u00fat b\u1edfi c\u00e1c ti\u00eau \u0111\u1ec1 hay, s\u00e1ng t\u1ea1o, h\u00e0i h\u01b0\u1edbc ho\u1eb7c g\u1ee3i s\u1ef1 t\u00f2 m\u00f2. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ecdc c\u00e1c n\u1ed9i dung ti\u1ebfp theo m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n<p>Ngo\u00e0i ra, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ed9i dung hay, b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00ecnh \u0111ang nh\u1eafm t\u1edbi. D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u00f3 th\u1ea5y n\u1ed9i dung d\u1ec5 \u0111\u1ecdc hay kh\u00f4ng? C\u00f3 d\u1ec5 hi\u1ec3u hay kh\u00f4ng? C\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111ang m\u1eafc ph\u1ea3i hay kh\u00f4ng?<\/p>\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 n\u1ed7i \u0111au (pain point) c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u1ea5u tr\u00fac v\u00e0 ng\u00f4n ng\u1eef b\u00e0i vi\u1ebft \u0111\u1ec3 d\u1ec5 d\u00e0ng thu h\u00fat h\u1ecd.<\/p>\n<h3><b>4.3. N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/b><\/h3>\n<p>Call to Action, hay c\u00f2n g\u1ecdi l\u00e0 CTA, l\u00e0 c\u00e1c \u0111\u1ed9ng t\u1eeb hi\u1ec7u qu\u1ea3 nh\u01b0 \u201c\u0110\u0103ng k\u00fd\u201d, \u201cT\u1ea3i xu\u1ed1ng ngay\u201d, \u201cNh\u1ea5p v\u00e0o \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i\u201d,&#8230; s\u1ebd d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng sau khi xem b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u00fat k\u00eau g\u1ecdi CTA hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng, mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng g\u1ee3i \u00fd v\u1ec1 c\u00e1c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo (truy c\u1eadp trang, \u0111\u1eb7t cu\u1ed9c g\u1ecdi, \u0111\u1ecdc b\u00e0i b\u00e1o,&#8230;). S\u1eed d\u1ee5ng CTA gi\u00fap gia t\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i vi\u1ebft, website c\u1ee7a doanh nghi\u1ec7p. Khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m &amp; d\u1ecbch v\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng ngay t\u1ee9c th\u00ec.<\/p>\n<p>Tuy nhi\u00ean, s\u1ebd c\u00f3 tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y phi\u1ec1n khi b\u1ecb \u201cm\u1eddi g\u1ecdi\u201d li\u00ean t\u1ee5c trong m\u1ed9t b\u00e0i \u0111\u0103ng. \u0110\u1ec3 tr\u00e1nh ph\u1ea3n t\u00e1c d\u1ee5ng, m\u1ed7i b\u00e0i vi\u1ebft ch\u1ec9 n\u00ean ch\u1ee9a 1-2 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u00fd.<\/p>\n<h3><b>4.4. Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn<\/b><\/h3>\n<p>Call to Action ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi g\u1eafn v\u1edbi m\u1ed9t \u01b0u \u0111\u00e3i khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 ch\u1ed1i t\u1eeb. Nh\u1eefng phi\u1ebfu coupon, m\u00e3 gi\u1ea3m gi\u00e1, d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, tr\u1ea3i nghi\u1ec7m t\u00ednh n\u0103ng m\u1edbi,&#8230; ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 k\u00edch th\u00edch \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. Khi kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i, h\u1ecd s\u1ebd t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u0103ng l\u01b0\u1ee3t mua h\u00e0ng tr\u00ean trang c\u1ee7a b\u1ea1n.<\/p>\n<h3><b>4.5. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng online, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111ang ng\u00e0y c\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n n\u1eefa. C\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 ch\u1ea1y 24\/7, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1ea5t k\u1ef3 l\u00fac n\u00e0o, tr\u00ean b\u1ea5t c\u1ee9 n\u1ec1n t\u1ea3ng n\u00e0o.<\/p>\n<p>Tuy nhi\u00ean, v\u1edbi gi\u1edd l\u00e0m vi\u1ec7c gi\u1edbi h\u1ea1n, nh\u00e2n vi\u00ean kh\u00f4ng th\u1ec3 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c to\u00e0n b\u1ed9 c\u00e1c tin nh\u1eafn kh\u00e1ch h\u00e0ng g\u1eedi. \u0110\u1ed3ng th\u1eddi v\u1edbi h\u00e0ng tr\u0103m tin nh\u1eafn, b\u00ecnh lu\u1eadn \u0111\u1ed5 v\u1ec1 m\u1ed7i ng\u00e0y, s\u1ebd c\u1ea7n r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u1eed l\u00fd ch\u1ec9n chu cho t\u1eebng kh\u00e1ch.<\/p>\n<p>Ch\u00ednh v\u00ec v\u1eady, c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh: <\/p>\n<h4><b>Chatbot tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng<\/b><\/h4>\n<p>\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee7 shop v\u00e0 t\u01b0 v\u1ea5n vi\u00ean trong vi\u1ec7c t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00fac tr\u1ef1c c\u1ea1nh m\u00e1y t\u00ednh su\u1ed1t ng\u00e0y m\u00e0 ch\u1ee7 shop v\u1eabn c\u00f3 th\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7 th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng c\u1ee7a Chatbot:<\/p>\n<ul>\n<li>Tr\u1ea3 l\u1eddi nhanh c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t s\u1eb5n kh\u00f4ng k\u1ec3 ng\u00e0y \u0111\u00eam.<\/li>\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng, gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n.<\/li>\n<li>Xin s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, th\u00f4ng tin c\u1ee7a kh\u00e1ch \u0111\u1ec3 ch\u1ee7 shop c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c push sales, tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch sau \u0111\u00f3.<\/li>\n<\/ul>\n<p>Kh\u00f4ng nh\u1eefng v\u1eady, khi c\u00e0i \u0111\u1eb7t c\u00e1c k\u1ecbch b\u1ea3n t\u01b0 v\u1ea5n cho Chatbot v\u00e0o c\u00e1c b\u00e0i vi\u1ebft trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, c\u00e1c ch\u1ee7 shop c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng:<\/p>\n<ul>\n<li>Gia t\u0103ng hi\u1ec7u qu\u1ea3 t\u01b0 v\u1ea5n.<\/li>\n<li>N\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/li>\n<li>N\u1eafm \u0111\u01b0\u1ee3c \u201cv\u0169 kh\u00ed\u201d \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t ch\u1ed1t \u0111\u01a1n.<\/li>\n<\/ul>\n<p>T\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp mua c\u00e1c s\u1ea3n ph\u1ea9m &amp; d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><b>Xem h\u01b0\u1edbng d\u1eabn c\u00e1ch T\u00edch h\u1ee3p chatbot v\u00e0o Qu\u1ea3ng C\u00e1o Facebook Messenger v\u1edbi Bot Payload t\u1ea1i \u0111\u00e2y.<\/b><\/p>\n<h4><b>C\u00f4ng c\u1ee5 Auto Comment<\/b><\/h4>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"C\u00f4ng c\u1ee5 Auto Comment\" src=\"https:\/\/file.hstatic.net\/1000192210\/file\/323419460_887483762693535_3084368737760082942_n__1__20a381e5a0bc4cb6b18e63fd70e8a8a9_grande.jpg\"><\/p>\n<p style=\"text-align: center\"><em>C\u00f4ng c\u1ee5 Auto Comment<\/em><\/p>\n<p>B\u1ecf s\u00f3t comment l\u00e0 b\u1ecf s\u00f3t c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Auto Comment, kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n b\u00ecnh lu\u1eadn c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111\u00e3 thi\u1ebft l\u1eadp s\u1eb5n, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c.<\/p>\n<ul>\n<li>Kh\u00f4ng \u0111\u1ec3 b\u1ecf s\u00f3t b\u1ea5t k\u1ef3 b\u00ecnh lu\u1eadn n\u00e0o.<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian c\u1ea5u h\u00ecnh nhi\u1ec1u k\u1ecbch b\u1ea3n tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn.<\/li>\n<li>\u1ee8ng d\u1ee5ng cho \u0111a d\u1ea1ng m\u1ee5c \u0111\u00edch, d\u1ec5 d\u00e0ng c\u00e0i \u0111\u1eb7t cho t\u1eebng b\u00e0i ri\u00eang kh\u00e1c nhau: B\u00e1o gi\u00e1 s\u1ea3n ph\u1ea9m, thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng, ch\u1ed1t sales, t\u1ea1o minigame,&#8230;<\/li>\n<li>Ngo\u00e0i ra, sau khi t\u1ef1 \u0111\u1ed9ng b\u00ecnh lu\u1eadn, Facebook Comment c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng g\u1eedi tin nh\u1eafn cho kh\u00e1ch ngay l\u1eadp t\u1ee9c\/sau 1 kho\u1ea3ng th\u1eddi gian ho\u1eb7c ch\u1ec9 g\u1eedi cho b\u00ecnh lu\u1eadn c\u00f3 t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh. <\/li>\n<\/ul>\n<p><b>Xem h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng t\u1ea1i \u0111\u00e2y.<\/b><\/p>\n<h4><b>B\u00e1o c\u00e1o \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/b><\/h4>\n<p>Th\u00f4ng th\u01b0\u1eddng khi m\u1edbi kinh doanh online tr\u00ean Facebook, ch\u1ee7 shop th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea9y m\u1ea1nh b\u00e1n h\u00e0ng v\u1edbi suy ngh\u0129 r\u1eb1ng: B\u00e1n ra c\u00e0ng nhi\u1ec1u th\u00ec ch\u1eafc ch\u1eafn c\u00e0ng l\u1eddi. V\u1eady n\u00ean vi\u1ec7c qu\u1ea3n l\u00fd ph\u00eda sau th\u01b0\u1eddng b\u1ecb b\u1ecf qua. <\/p>\n<p>Tuy nhi\u00ean, kh\u00f4ng qu\u1ea3n l\u00fd t\u1ed1t doanh thu, h\u00e0ng nh\u1eadp, h\u00e0ng b\u00e1n khi\u1ebfn c\u00f4ng s\u1ee9c b\u1ecf ra kh\u00f4ng thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cao. Ch\u01b0a k\u1ec3 n\u1ebfu shop c\u00f3 nhi\u1ec1u nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng, kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 th\u01b0\u1edfng ph\u1ea1t \u0111\u00fang \u0111\u1eafn s\u1ebd d\u1ec5 d\u1eabn \u0111\u1ebfn nhi\u1ec1u h\u1ec7 l\u1ee5y v\u1ec1 sau.<\/p>\n<p>Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u \u0111\u1ec3 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. V\u00e0 v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ngh\u1ec7 ng\u00e0y nay, b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng qua s\u1ed1 s\u00e1ch, t\u00ednh to\u00e1n \u0111ong \u0111\u1ebfm m\u1ed7i ng\u00e0y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c. C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng tr\u00ean Facebook HaraSocial \u0111\u00e3 c\u00f3 s\u1eb5n c\u00e1c b\u00e1o c\u00e1o c\u1eadp nh\u1eadt theo th\u1eddi gian v\u00e0 t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf. Nh\u1eefng s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng, d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1. Nh\u00e0 b\u00e1n h\u00e0ng c\u0169ng n\u1eafm \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n ch\u1ed1t \u0111\u01a1n, tr\u00e1nh t\u00ecnh tr\u1ea1ng nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c qua loa khi ch\u1ee7 shop \u0111i v\u1eafng.<\/p>\n<p><b>N\u1ebfu b\u1ea1n ch\u01b0a k\u1ebft n\u1ed1i fanpage v\u1edbi HaraSocial th\u00ec c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i ngay t\u1ea1i \u0111\u00e2y.<\/b><\/p>\n<h2><b>5. K\u1ebft lu\u1eadn<\/b><\/h2>\n<p>C\u00f3 th\u1ec3 n\u00f3i, <strong>t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t trong kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o. Hy v\u1ecdng r\u1eb1ng, sau b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c cho m\u00ecnh nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec, c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/strong><\/p>\n<ul>\n<li>\n<p><b>B\u1eadt m\u00ed 4 c\u00f4ng c\u1ee5 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i Click-to-messenger Ads<\/b><\/p>\n<\/li>\n<li>\n<p><b>7 c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<\/b><\/p>\n<\/li>\n<li>\n<p><b>Qu\u1ea3ng c\u00e1o Facebook Click-to-Messenger t\u1eeb A-Z<\/b><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"expandable__readmore\"><button class=\"btn-readmore\" id=\"btn-readmore-content\"><span class=\"arrow\"><span><\/span><\/span>\u0110\u1ecdc ti\u1ebfp<\/button><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kinh doanh online c\u00e0ng ph\u00e1t tri\u1ec3n, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb c\u00e0ng ph\u00e1t tri\u1ec3n theo nh\u1eb1m thu h\u00fat v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1eadm s\u00e2u v\u1ec1 doanh nghi\u1ec7p trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n&#8230;<\/p>\n","protected":false},"author":13,"featured_media":21342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5562,5591],"tags":[],"class_list":["post-21341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-su-kien","category-kien-thuc-suc-khoe"],"acf":[],"_links":{"self":[{"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/posts\/21341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/comments?post=21341"}],"version-history":[{"count":0,"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/posts\/21341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/media\/21342"}],"wp:attachment":[{"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/media?parent=21341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/categories?post=21341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elysostore.com\/vi\/wp-json\/wp\/v2\/tags?post=21341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}